MEDALLION ENERGY

🔎︎ CASE STUDY

Local pool heating company achieves 14x increase in lead generation

CHALLENGES

When we first met, Medallion Energy wanted to increase their online presence and generate more leads. Through years of outstanding customer service, they had already earned a strong and established reputation in the pool heating industry. 

Still, they were limited in what they could accomplish without a strong online presence. They didn’t have a way to leverage their website to amplify their brand, expand their customer base, and earn more sales. 

So we met with the Medallion Energy team and worked closely to develop a custom-tailored plan that aligned with their business goals.

medallion energy pool heater

ACTIONS

Growing Medallion Energy’s brand meant closely tracking performance metrics and developing a comprehensive action plan to drive engagement, attract qualified leads, and maximize ROI. 

This approach included developing audience-targeted blog posts, lead magnets, and landing pages, as well as optimizing content for search engines.

As we measured and tracked performance, if one channel or tactic was not performing up to expectations, we would optimize the processes and reallocate efforts to the most effective channels.

increase in Organic Traffic
+ 0 %
increase in Leads Generated
0 x
increase in Annual Revenue
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RESULTS

Through our efforts with Medallion Energy, we:
  • Increased conversion rate by over 50% 
  • Generated 14x more leads
  • Increased organic traffic by 764% 
  • Boosted social traffic by 2,300%  
  • Increased total web traffic by 3,000% 
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