1.
Clarity
Do you know your dream customer’s top 3 pain points and desires?
2.
Clarity
Is your website instantly understandable to your ideal customer?
3.
Clarity
Do you have a clear, compelling message that sets you apart from competitors?
4.
Clarity
Can you explain your offer in 10 words or less—without jargon?
5.
Clarity
Is your current marketing strategy aligned with a long-term business goal?
6.
Conversion
Do you track form submissions, calls, or sales from your site weekly?
7.
Conversion
Do you have a lead magnet, special offer, or funnel to capture interest?
8.
Conversion
Is your site built with CRO principles (strong CTA, trust signals, etc.)?
9.
Conversion
Have you tested different messaging or layouts in the past 6 months?
10.
Conversion
Are leads turning into real sales, not just tire-kickers?
11.
Consistency
Are you generating traffic from multiple channels (SEO, ads, referrals, etc.)?
12.
Consistency
Do you publish helpful or strategic content at least monthly?
13.
Consistency
Is there a follow-up system for every new lead (email/SMS/CRM)?
14.
Consistency
Are you running any retargeting or remarketing campaigns?
15.
Consistency
Do you revisit strategy or data monthly to guide next steps?
