Home services marketing · Orlando, FL
Orlando home services marketing for contractors who want real calls.
SEO, Google Business Profile, ads and websites for HVAC, plumbing, roofing, pool and pest control companies across Central Florida. Every call is tracked back to its source, and you work directly with the person doing the work.
14x
leads for a pool heating client
From $750
per month
0
long-term contracts
See why our clients trust us
Chris built the website for my financial firm, Visionary Capital. The amount of detail and work he put into my site was incredible. I have gotten so many compliments on it. I would not use anyone else to build a website besides Chris. He’s now handling our SEO, and in just two weeks has already gotten us an online presence that shows up locally in Pittsburgh. He did and continues to do an incredible job, and the site he created brought my vision to life and is a true work of art.
I had the pleasure of working with AvantFlow on my personal UAS imagery business. I found the process refreshing, as the staff truly take the time to understand your business needs from all perspectives. The search engine optimization they provided directly led to more leads for my business, and I had a remarkably high hit rate for those leads as well. As we continue working together, I am looking forward to the innovative website design approaches employed by AvantFlow. These strategies focus on psychological factors, alongside industry-trusted marketing techniques, to optimize the user experience when accessing my services. In short: AvantFlow has been great for my business because they took the time to understand it.
Working with Chris and AvantFlow was a breeze. Chris was able to do a deep dive into my website and give me a concise breakdown. I immediately learned where my website was strong. More importantly, Chris identified areas of opportunity that had not occurred to me. Many of these were items I could fix myself. You won't find a better consultant than Chris and AvantFlow when it comes to building or improving a website.
Trades we work with
HVAC, plumbing, roofing, pool and pest control marketing
Each trade gets found differently in Central Florida. The plan follows how your customers actually search and when they need you.
HVAC
HVAC & AC repair
Win the “AC not cooling” searches in July and the tune-up searches before summer.
Plumbing
Plumbing
Show up first for emergency calls, with a profile and site that make calling you the obvious move.
Roofing
Roofing
Be ready before hurricane season, when roof repair and inspection searches spike overnight.
Pool
Pool service & heating
Our home turf: pool heat pump repair, installs and service across Central Florida.
Pest control
Pest control
Recurring-service customers who find you in the map pack and stay for years.
Electrical & more
Electrical, landscaping & more
Any trade that lives on local calls: electricians, lawn care, pressure washing, remodelers.
Case study · Pool heat pump repair, Orlando
A Central Florida pool heating company, named first by ChatGPT
Medallion Energy repairs and installs pool heat pumps across Central Florida. Today, ChatGPT recommends them first for “pool heat pump repair in Orlando,” and their leads have grown 14x since we started.
ChatGPT, October 2026
Everything that brings in calls
Found · Calls · Kept · Tracked
Home service SEO
Service pages, technical fixes and links that rank for the jobs you want, in the towns you serve. Orlando SEO services →
Service pagesTechnical SEOLinks
Google Business Profile & map pack
Categories, services, photos and reviews set up so you show up in the map when someone nearby needs help now. Orlando local SEO →
Map packService areas
AI search
Getting your company named when people ask ChatGPT or Google’s AI who to call. Orlando AI SEO →
ChatGPTAI Overviews
Google Local Services Ads
The “Google Guaranteed” ads at the very top of the page. You pay per lead, not per click.
Google GuaranteedPay per lead
Google Ads
Search ads for high-value jobs, with tight targeting so you don’t pay for calls from outside your area.
Search adsCall ads
A website built for calls
Fast, clear pages with your phone number, reviews and booking front and center. Orlando web design →
Click to callBookingQuote forms
Reviews & reputation
A simple system to ask every happy customer for a Google review, plus replies that win the next customer.
Review requestsReplies
Follow-up & email
Seasonal reminders and maintenance offers that bring past customers back, like AC tune-ups before summer.
EmailReminders
Call & form tracking
Every call and form tagged with where it came from: map pack, ads, AI or your website.
Call trackingLead source
A monthly report on booked jobs
A five-minute report on calls, leads and what they turned into, not impressions and clicks.
CallsLeadsRevenue
Why owners switch to us
No pushy sales, no hand-offs, no lock-in
What home service owners tell us they were tired of, and what we do instead.
Prices up front
You see the price before the call
Plans start at $750 a month, right on this page. No “custom quote” runaround.
No hand-offs
You talk to the person doing the work
No junior account manager in the middle. The person on your call is the one doing the work.
Yours to keep
Your accounts stay in your name
Your Google Business Profile, ad accounts and website belong to you, whether you stay or go.
Orlando's seasons
Marketing that follows the Central Florida calendar
Demand for home services here rises and falls with the weather. We plan around it so you’re visible before the rush, not after.
Summer: AC repair peaks
June through September, “AC not cooling” searches surge. HVAC companies need their map pack spot and ads ready by May.
Hurricane season: roofs, water and power
June through November, storms drive roof repair, water damage, tree removal and generator searches, often all at once.
Winter: pool heating
November through March, pool owners want their heaters working. Pool heat pump repair and installs climb as nights get cooler.
Spring: pests and lawns
Warm, wet spring weather brings termite swarms, ants and mosquitoes, plus lawn care and pressure washing season.
Year-round: Orlando keeps growing
New neighborhoods in Lake Nona, Clermont, Kissimmee, Winter Garden and Sanford mean new homeowners searching for every trade.
Who you'll work with
Chris Lopez, founder
I plan and do the work myself, so nothing gets lost in a hand-off. You get a direct line and a monthly report you can read in five minutes.
Pricing
What home services marketing costs in Orlando
Plans start here, with no long-term contracts. Ad spend for Google Ads and Local Services Ads goes straight to Google and is separate.
Local SEO
From $750
/month
Google Business Profile, reviews, citations, service-area pages and monthly map grid reports.
Map packReviewsReporting
Most clients
From $2,500
/month
The full growth plan: website, SEO, local SEO, AI search and reporting, run together by one person.
WebsiteSEO + localAI searchReporting
One time
$500
audit
A full audit with a prioritized fix list and a walkthrough call. Credited toward your first month if you start a plan.
Fix listCompetitor checkWalkthrough
How it works
From first call to booked jobs
Step 1
Audit & tracking
We check your profile, site, ads and competitors, and set up call tracking so we can see where every lead comes from.
Step 2
Fix the foundation
Google profile cleanup, service-area pages and the website fixes that stop calls from slipping away.
Step 3
Turn on lead sources
SEO, reviews and ads switched on in the order that pays off fastest for your trade and season.
Step 4
Report on booked jobs
A monthly report on calls, leads and jobs, and where we’re putting effort next.
Questions
Orlando home services marketing FAQ
How much does home services marketing cost in Orlando?
Our local SEO starts at $750 a month, and most home service clients choose the full growth plan from $2,500 a month. A one-time audit is $500, credited toward your first month if you start a plan. Ad spend is separate and paid directly to Google.
How do I market my home service business?
Start where people already look: your Google Business Profile, reviews and a website that makes calling easy. Then add SEO for steady calls and ads for fast ones, and track every lead so you know what works.
How long until SEO brings in calls?
Map pack and Google profile fixes often show movement in 2 to 3 months. Competitive searches in Orlando can take 4 to 6 months or longer.
Should I start with Local Services Ads, Google Ads or SEO?
For most trades: Local Services Ads or Google Ads for calls right away, and SEO underneath so you’re not paying for every call forever. We’ll recommend an order based on your trade and season.
Which trades do you work with?
HVAC, plumbing, roofing, pool service and heating, pest control, electrical, landscaping and other local service businesses.
How do you handle seasonal swings?
We plan around the Central Florida calendar: AC in summer, roofs in hurricane season, pool heating in winter, so you’re visible before the rush.
Who does the work, and what happens if I leave?
Chris does the work himself. Your Google Business Profile, ad accounts and website stay in your name, so you keep everything if you leave.
How do you track which calls came from marketing?
Call tracking numbers and form tracking tag every lead with its source, so the monthly report shows exactly which calls came from the map pack, ads, AI search or your site.
Get a free marketing check
A 30-minute call about where your calls come from today and where they should. You leave with a plan whether you hire us or not.
01
Where you show up in the map pack
02
What your top competitors are doing
03
The fixes that will bring in calls first